Appeal to Millennials with These 5 Promo Items Ideas
Since the Baby Boomers, never has there been a generation bigger and with more purchasing power than all the previous generations before – we are talking about Millennials or Gen Ys.
As people born in the late 80s to 90s become the prime consumers, they are projected to have a spending power that will be $1 Trillion plus, by the year 2020. Millennials are those born somewhere between 1980 to 2000, depending on what you are reading. They differ significantly from previous generations in their fervor for technology and branding.