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Appeal to Millennials with These 5 Promo Items Ideas
August 1, 2017
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Appeal to Millennials with These 5 Promo Items Ideas

Since the Baby Boomers, never has there been a generation bigger and with more purchasing power than all the previous generations before – we are talking about Millennials or Gen Ys.

As people born in the late 80s to 90s become the prime consumers, they are projected to have a spending power that will be $1 Trillion plus, by the year 2020. Millennials are those born somewhere between 1980 to 2000, depending on what you are reading. They differ significantly from previous generations in their fervor for technology and branding.

Genius Trade Show Promotional Ideas From Guest Writer Jacki Andre
July 6, 2017
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Genius Trade Show Promotional Ideas From Guest Writer Jacki Andre

My office is often invited to set up a booth at trade shows. The problem is, we provide a not-for-profit educational service. We don’t have a budget for trade show promotional ideas (or advertising of any kind) because the adage of spending money to make money doesn’t apply to us. Yet, it’s helpful for people to know we exist. So, when we’re invited to put up a booth, we usually agree reluctantly and then scramble around, trying to figure out how to drive traffic to our booth on the cheap.

Top Tips To Avoid Promotional Product Scams
November 1, 2016
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Top Tips To Avoid Promotional Product Scams

Unfortunately there are people looking to scam you in practically every industry. Scammers are figuring out how to bypass security features just as quick as companies are inventing new security protection. So learning how to spot a scam is extremely important no matter what kind of business you work in. The only foolproof way of protecting yourself from most promotional product scams is to be aware of what is and isn’t a scam.

5 Books That Will Change Your Outlook On Business
October 26, 2016
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5 Books That Will Change Your Outlook On Business

Reading books is something that will never go out of style. Especially when it comes to learning about something like business, or self-improvement. Books allow you to easily see what you are reading inside of your head, which sometimes makes it easier to soak in information. So, you can never read enough books that may improve the way you do business. The times and the way people do things will always change, so there is always going to be something more or something different you can learn that may help your business. Even a small tip or trick that you pick up can sometimes mean a world of difference for your business.

Lanyards: Often Overlooked, Definitely Not Overrated
October 10, 2016
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Lanyards: Often Overlooked, Definitely Not Overrated

You may have heard of lanyards before, but may not know what exactly it really is. The truth is you probably know them just as neck straps, key cords etc. They are the seat belt looking necklaces that ID cards, VIP cards, and name tags hang from. Actually, lanyards have many many different uses. Gym teachers, coaches, and referees may hang whistles on them, while a janitor may hang his keys on the end of one. Security guards also use them to hang swipe cards and all access passes on. Custom Lanyards make great promotional gifts as well.

Trade Show Booth Ideas For Better Client Engagement
October 6, 2016
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Trade Show Booth Ideas For Better Client Engagement

So this is good! You have booked a 10×10 foot slot at the (insert your industry here) annual trade expo. There is one little problem, your going to be competing for attention with 50+ other exhibitors, you start thinking, what exactly can we do to show people what what our company does and why they should choose us. Well I am going to tell you about the 5 most popular items in our arsenal of trade show display solutions on offer, these are tried and tested by our clients – the majority of which have contacted us just to let us know how well their event went.

Promotional Product Ideas & How to Use Them
August 18, 2016
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Promotional Product Ideas & How to Use Them

Every business has to use advertising to remain relevant and familiar to their potential customer base. Even globally recognized brands continuously run huge marketing campaigns even when they have made no changes to their products or updated any of their services. This is necessary because it is easy to be overshadowed by the competition or forgotten about by even loyal customers. Along with traditional print and media advertisements many businesses also use Promotional items as well. This type of advertising is used in nearly every industry and by companies of all sizes. Free items are loved by everyone and they are a guaranteed method of getting noticed and being remembered.

ID Lanyards, 5 Ways to Use Lanyards
December 26, 2015
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ID Lanyards, 5 Ways to Use Lanyards

The Many Ways To Use ID Lanyards

If you were to look at the history of the use of lanyards you will find that they were used by soldiers and sailors in many different ways. Today however, the lanyard is not restricted to military and maritime use! Business organizations have adopted this versatile product in different ways as an important component in their brand promotion strategy. Here are the different ways in which you can use lanyards – for professional and personal applications.

A Loyalty Program Could Grow Your Business
October 12, 2015
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A Loyalty Program Could Grow Your Business

Every smart business owner will agree that their customers are their best asset, but they often don’t realize just how important it is to keep their customers happy. Did you know that you will spend 6 – 7 times more to find new customers, compared to engaging current customers to purchase from you again? Repeat customers tend to spend more on their purchases, especially since they have already established a good relationship with your company.

5 Ways To Boost Your Brand With Self Promotion
May 24, 2015
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5 Ways To Boost Your Brand With Self Promotion

Brand management is an ongoing task for every company, and you need to make sure that you are leveraging promotional products in the right way to share your brand with a variety of people. If you use the right types of products, you can create a lasting impact with your customers and employees. These products can help you build relationships with potential customers, and also strengthen relationships with people who have already purchased from your company.