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Why You Should Give Marketing Gifts For Christmas
December 19, 2018
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Why You Should Give Marketing Gifts For Christmas

Christmas is a season of giving and sharing – not just with your loved ones and the less fortunate, but also with clients and business prospects. Giving shows you care and value the relationship. Read on for a few other reasons you should thank your clients with marketing gifts.

2 Effective Strategies To Create A Brand Story
December 11, 2018
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2 Effective Strategies To Create A Brand Story

While small businesses recognize the connection between branding and business success, a majority are not sure exactly how it’s done. You may not have the marketing budget of a multimillion dollar company. That’s alright, because effective marketing isn’t always expensive – it lies in value creation. We list a few ways you can create your brand story on a shoestring budget.

Use It or Lose It: Making the Most of Your Year-End Budget
December 3, 2018
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Use It or Lose It: Making the Most of Your Year-End Budget

Maybe you’ve heard the term “UIOLI” (use it or lose it) or something similar before. In the business world, this stems from the idea that next year’s marketing budget for your department will be cut if you don’t spend all your allowance for this year. This typically creates a spike in spending between October and December, but unfortunately, many people don’t use the budget wisely!

What Is Word of Mouth Marketing? 3 Reasons You Need It
November 13, 2018
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What Is Word of Mouth Marketing? 3 Reasons You Need It

Have you ever considered the impact of word of mouth marketing on your business? It's important, even in a day when online business is dominated by the likes of SEO and sales funnels. It may be time to see what you can do about making sure that things spread around.

If you're wondering what is word of mouth? then you're in the right place. Read on as we cover the basics behind a technique which may end up being the keystone for your local business.

Why Do We Give Gifts For Christmas?
October 31, 2018
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Why Do We Give Gifts For Christmas?

It’s hard to imagine Christmas without the tradition of sharing gifts. That said, have you ever wondered when this tradition began and why? How long have people been giving gifts to each other? Here’s some popular history on it’s origins:

What Is Word of Mouth Marketing? 3 Reasons You Need It
October 2, 2018
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What Is Word of Mouth Marketing? 3 Reasons You Need It

Have you ever considered the impact of word of mouth marketing on your business?

It's important, even in a day when online business is dominated by the likes of SEO and sales funnels.

It may be time to see what you can do about making sure that things spread around.

If you're wondering what is word of mouth? then you're in the right place. Read on as we cover the basics behind a technique which may end up being the keystone for your local business.

The 10 Best Promotional Items, Ranked By Popularity
September 19, 2018
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The 10 Best Promotional Items, Ranked By Popularity

It's tough to argue with the success of promotional products. Whether you want to make the most out of a conference or send someone a token of appreciation, branded products are a solid investment.

Based on our extensive experience as Canada's leading supplier of promotional items, we've put together a list of our ten most popular products.

In The Corporate World, Why Should You Give Gifts
September 19, 2018
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In The Corporate World, Why Should You Give Gifts

It hurts people the most when they do not feel valued. You could be a famous movie star, the president of a large company, a stay at home mother, or an ordinary consumer making a purchase – the need to be recognized and receive validation is common for everyone. Here are a few reasons you should give gifts:

3 Gifts Giving Etiquette You Should Always Follow
September 19, 2018
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3 Gifts Giving Etiquette You Should Always Follow

You don’t have to wait until Christmas to tell clients and employees that you value them. Gifts can be given at any time of the year, especially when they’re least expecting it. But gift-giving isn’t as easy as it seems – it is a subtle art where the receiver should be as happy to receive it as you are sharing. Here are a few things that you should remember before giving gifts:

Marketing and the Principle of Reciprocity: How And Why It Works
September 5, 2018
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Marketing and the Principle of Reciprocity: How And Why It Works

You're shopping at your favorite supermarket and an employee offers you a sample of a chocolate bar. You try the bar and love it so much you decide to get one. Did you see what happened there?

They gave you something for free but, we know that wasn't the whole story. They gave you the free sample expecting you to want to buy the chocolate bar. Every time a store does this, they're using the law of reciprocity.

You can apply this to any business. It might come as a surprise. But, using it in marketing with promotional products can take your business all the way to the top. Want to learn more?