Proudly Canadian
Summer is around the corner, and that means a season of energy, enthusiasm, and opportunity for your brand. Summertime is when people in Canada say a final farewell to the cold winter and gloomy spring weather and head outdoors to travel and socialize. For marketers and business owners, this is a prime time in the calendar year to connect with audiences through practical, eye-catching merchandise. From top summer essentials to the inside scoop on why seasonal promotional items are so popular – let’s explore the most effective promotions to drive your brand this season with Dynamic Gift Canada!
Why Focus on Summer Promotional Products?
It is no secret that promotional products work! According to the Advertising Specialty Institute (ASI), 89% of consumers can recall the advertiser on a promotional product they received in the last two years. That is an impressive number, but it still does not explain why so many businesses in Canada gravitate towards summer swag for their brand impact. To discover why, we need to look a little more closely!
- Increased Time Spent Outdoors and in Public: During the summer months, people are naturally drawn to outdoor activities and social gatherings. Whether they are enjoying a sunny day at the park, participating in community events, or simply spending more time outside, there are more opportunities for your branded items to be seen in public. This increased exposure means your logo has a higher chance of being noticed by a broader audience!
- Seasonal Events and Gatherings: Summer is packed with special events and outdoor gatherings! From sports games to outdoor concerts and beach outings, these occasions bring large groups together. This makes summer an ideal season for distributing and displaying promotional products. With a strong link to leisure and fun, it's also great news for positive brand association and integrating your message into fun memories.
How to Choose Top Summer Promotional Items for Your Brand
Are you interested in adding some sizzle to your marketing efforts this year but unsure where to start? With thousands of promotional products competing for attention and your design, this is not surprising! Before we delve into our top promotional items in Canada, next up is a handy guide to help narrow down your search.
Audience Volume
How many people are you expecting? Just like a dinner party, you need to consider your attendees as part of the planning. Considering how many people you want to provide custom-branded swag to is a great start toward finding top promotional items with minimum orders to suit your needs or practical bulk discounts. Are you interested in Branded merchandise for Canadian festivals, or select items for employee appreciation with a fun, summer-theme? Planning ahead can also ensure a smoother giveaway experience and avoid running short.
Budgeting for Your Brand
We all wish we had infinite budgets for marketing, but business and advertising are often financially restricted and have to work within tight parameters. Working within your budget means taking the time to think about what would give your brand the most value for its investment and discovering affordable promotional merchandise in Canada. Choosing branding like single-colour print can help you save further as it is often included within the product pricing while still providing valuable brand presence. Whatever you decide on, careful budgeting can allow you to make a bigger impact by selecting products that are both cost-effective and useful.
Consider Target Demographic
The saying "You cannot appeal to everybody" certainly applies to advertising! This means that considering your target audience alongside common trends and interests is a smart marketing move. Taking the time to consider what would resonate with your recipients can mean stronger brand appeal and the opportunity for more interest and engagement. Matching your promotional products to the preferences and needs of your target group will help your brand stand out.
Long-Term vs. Short-Term Brand Visibility
What are your promotional goals? Do you want a short-term product like promotional swag to be a seasonal hit, or are you interested in something more long-term and durable? Deciding on your ideal marketing length is an excellent method to start narrowing down choices for top promotional items in Canada. Items with lasting power can make sure your brand is remembered long after summer ends.
Creative Ideas for Summer Branding in Canada
Energize your summer marketing by using creative branding ideas that transform ordinary promotional items into must-have essentials for the season. Getting creative in marketing can be the difference between a promotional campaign that stands out and one that fades into the backdrop. Combining items like beach towels and water bottles with matching brand colours and your logo can be a great way to create more opportunities for your brand to shine. Choosing to create limited summer incentives with popular styles, colours, or brands can generate a sense of exclusivity and collectibility. Whatever you decide on, summer brings more than sunshine; it offers the perfect season to refresh your brand presence and create something new for marketing.
Top Summer Promotional Items for Custom Branding
Summer is almost here, and that means it is time to get your brand up to date and ready for the season. Below are our top picks for hot promotional items this season to get your brand out of the office and into the sun.
Custom Beach Towels: Turn the Beach into Your Billboard
Where would our summer be without promotional beach towels? These versatile items are arguably one of the most visible promotional products for the summer. With options including 30”x60” beach towels, you can discover items with a generous amount of advertising surface for your logo. With many Canadians owning a pool, visiting recreational facilities, or heading off to the beach once summer rolls around, your brand has the potential to make a visual splash wherever it is displayed.
Custom Sunglasses: Eye-Catching Summer Essentials
Festivals and promotional outdoor events during summer bring us together with the expectation of fun and relaxation. Branded sunglasses offer useful pieces of custom branded swag for your logo with a stylish twist. Placed at eye level, they are easy to notice and make great talking points. Giving these products out can be a smart way to entice people to your vendor booth and provide visitors with a fun memento of their day out to take home.
Custom Drinkware: Stay Hydrated, Stay Branded
Summer brings the heat, but we need to stay hydrated in all seasons in order to thrive. The increased focus in recent years and public awareness of the importance of water intake have led to a surge in personal water bottles as everyday companions. From the gym to the office, branded water bottles remain close at hand and in sight, giving you a smart advertising place for your logo and on-the-go exposure. With their ability to be refilled and reused for long after your promotional event is over, branded water bottles are an excellent choice for summer marketing that lasts beyond a season.
Promotional Cooler Bags: Get Your Brand Travelling
Picnics, snacks for errands, saving money on day trips—packing homemade food is a great way to cut down on costs while away from home. But after we finish creating our culinary masterpiece, how do we take it with us? Enter custom cooler bags, your brand's new best friend. These practical promotional items are perfect for taking food on the go while keeping it cool. You can add ice packs, transport cans, and bring snacks on the move with these convenient products. Their versatility and practical nature make branded cooler bags a popular choice for summer and beyond.
Inflate Your Brand’s Reach With Custom Beach Balls
Last but far from least is another iconic summer promotional item: branded beach balls. These fun products instantly evoke laid-back days at the beach or poolside. From an advertising point of view, these playful items bring vivid colours and patterns to naturally draw the eye to custom branding.
Large enough to be seen from a distance and typically in motion, custom logo beach balls become the centre of attention at gatherings, sporting events, festivals, and family picnics. This makes them ideal canvases for custom printing; your logo or message will be noticed as the ball travels from person to person, ensuring repeated brand exposure. Lightweight and easy to distribute, custom beach balls are a memorable giveaway that recipients will use and enjoy, spreading your brand with every game and laugh.
Soak Up Success with Hot Summer Promotional Ideas
It is time to get your brand beach-ready, festival-ready, or event-ready. Wherever you are heading this summer, placing your logo in the spotlight can mean the difference in a successful promotional campaign, and that means choosing the right items for your brand. From bright sunglasses and refreshing water bottles to handy coolers and playful accessories, these summertime favourites help your logo mingle at every barbecue, festival, and beach hangout. As the days get longer and the sun shines brighter, your brand will find itself right in the heart of summer’s best memories. Spread a little sunshine with every freebie and watch your brand become part of the season’s fun with Dynamic Gift as your Canadian supplier of promotional items!
