Trade show season is ramping up. Does your business have a trade show marketing strategy or have you been winging it?

Trade shows are a great way to get your name out there. If done correctly, you not only get exposure, but you'll generate new leads and sales.

Let's take a look at how to ramp up your marketing efforts for trade shows this year.

Did you know 53% of people use promotional products at least once a week? It’s time to capitalize on these statistics with your own executive gift ideas.

Giving effective gifts to your VIP clients will not only help their perception of your business but it will also be a tangible reminder of your service. Get started building those special relations today with these 5 high-end executive gift ideas.

There’s no person alive who doesn’t love getting something for free!

Businesses and organizations have been tapping into our love of free things for decades. They’ve found that giving away branded promotional items is a great way to boost their reputation.

You too, can use the power of giveaways to help promote your charitable organization. Here are 6 custom promotional items perfect for your nonprofit.

In a Nielsen Study, researchers found that around the world, 55 percent of consumers are willing to pay a bit more for a product that came from a company dedicated to making a positive impact on the environment. This is a 10 percent rise over a three-year period, meaning demand for green products and services is increasing steadily. These purchases come from a rising middle class across the globe as well as the eco-friendly efforts of the world’s youth. If your business hasn’t yet considered switching to eco-friendly products, then now is the time. Don’t be the last one to make a change.

Keep reading to learn more about how going green can have a positive impact on your sales and standing in the community.

Your employees work hard to keep your business running smoothly, and they put in long hours to make sure your company thrives.

So what are you giving back?

When it comes to showing employee appreciation, the old adage still rings through – it’s the little things that count.

Canadian businesses spend nearly $15 billion on marketing each year. As a small to medium business, you have to make every dollar count.

We’ve got some very compelling reasons that a branded drinking water bottle is a worthy investment.

Let’s take a look!

If you’re wondering whether or not your fitness brand needs custom clothing, wonder no longer. When you give out promotional items, they end up in the hands of someone else 65% of the time. That means that each one has an impact on at least two people. Above all others, clothing has the most potent effect.

Save Money on High Quality Promotional Corporate Gifts

Promotional corporate gifts are a great option if you are looking for a way to leave an impression on your employees or customers. These items are attention-grabbing, and they go a step beyond a basic business card or handshake.

A branded giveaway can boost your customer relationship, raise your brand’s reputation, and improve your overall marketing strategy. It’s an economical way to promote your product, making it a win-win for both you and your potential customers.

There are about 7.6 million dogs and 8.8 million cats in Canada. This means there are a high number of pet owners in the country, and as a pet company owner, you have a huge target market.

A large market doesn’t always mean an easy marketing strategy though. Part of a successful marketing strategy should always include promotional giveaways to increase your brand impact.