Eco Friendly

Saying so long to the snow and getting a warm welcome from that almost forgotten sunshine means only one thing in Canada: summer is finally here. As we defrost and head outdoors, this means there’s a shift in routines and lifestyles that comes with the changing season. But what does this mean for marketing and promotional groups? The change in weather sets the tone for new marketing must-haves and brings summer promotional essentials into the sun.

You may be a happy camper who loves to set a tent under the stars or a hiker who belongs in the wilderness. Or, you could be someone who appreciates nature and prefers watching birds from your window. Whatever your penchant for the outdoors, we have the perfect promotional products to celebrate your outdoorsy spirit!

Promotional products are undoubtedly one of the oldest forms of marketing. Small- and medium-sized businesses in Canada spend billions of dollars every year giving away pens, pencils, customized USB cards, and other items imprinted with a logo or brand name. There are several theories about why promotional products work, the art of reciprocity being the main reason. Psychologists have found that when people receive something as a gift, they are honor-bound to return the favor. But not all promotional products are equal—some remain all-time favorites while others are novel ideas you could experiment with to attract your targeted audiences.

In a Nielsen Study, researchers found that around the world, 55 percent of consumers are willing to pay a bit more for a product that came from a company dedicated to making a positive impact on the environment. This is a 10 percent rise over a three-year period, meaning demand for green products and services is increasing steadily. These purchases come from a rising middle class across the globe as well as the eco-friendly efforts of the world’s youth. If your business hasn’t yet considered switching to eco-friendly products, then now is the time. Don’t be the last one to make a change.

Keep reading to learn more about how going green can have a positive impact on your sales and standing in the community.

Since USB drives are in such high demand and always seem to be the object of unfortunate misplacement, why not take the opportunity to make a lasting impression on the people of Canada? Whether you’re showing appreciation for employees’ long hours of dedication or spreading your business’ name to prospective clients, branded wooden USB drives make for handy gifts.

In line with the growing environmental awareness movement, wooden USB drives also make an eco-friendly statement. The public happens to take notice of businesses’ efforts to go green, so this particular option could say a great deal about your company in this regard.

In a world where the environment is a hot topic, aligning your brand with eco-friendly and green principles could reap rewards. However, this doesn’t have to be a costly or complicated move as it can be as simple as adopting a marketing strategy with green credentials.