Marketing

Whether you’re thinking pens, lanyards or caps, promotional giveaways may sound decidedly old school. But here’s the thing – your customers actually prefer them to any other form of advertisement.

A recent study showed that had received a promotional pen in the last year. At an equivalent rate of just 1/10 of a US cent per impression, they rank as the best value promotional giveaway.

Gift-giving is a great way to show gratitude to your clients and be a more memorable vendor. But it’s all about finding the right gift. Many a branded pen or stress ball has been tossed aside without use, and without thinking of the giver. If you’re shopping around, here are a few corporate gift items your clients will actually use and enjoy.

Since USB drives are in such high demand and always seem to be the object of unfortunate misplacement, why not take the opportunity to make a lasting impression on the people of Canada? Whether you’re showing appreciation for employees’ long hours of dedication or spreading your business’ name to prospective clients, branded wooden USB drives make for handy gifts.

In line with the growing environmental awareness movement, wooden USB drives also make an eco-friendly statement. The public happens to take notice of businesses’ efforts to go green, so this particular option could say a great deal about your company in this regard.

The average person will lose about 400 pens in their lifetime. While you might think this might create a demand for your custom promotional pens, you could just be throwing money down the drain. This makes it challenging for companies to conceive of custom promotional products that will add value to your brand while staying with customers. Your other enemy in this struggle is the cost of promotional products.

You want to keep the price of your promo products low, while still giving quality items to your clients or potential clients.

Marketing is changing at a nearly exponential rate. Direct mail marketing has been declining for years as a result of the digital economy boom. Email marketing is in a state of constant flux, with more readers opening messages but less clicking-through. Custom items are an excellent way to get your customers excited about your marketing messages.

To help you learn more about how to take advantage of this trend, here are 7 custom items for your next marketing campaign.

Branded merchandise is a sure-fire way to market to local clientele.

First, people love free stuff. It makes them feel appreciated and valued.

Second, branded merchandise is easy to pass around. If one person doesn’t want it, they pass it to someone who does. Regardless, both people become aware of your brand.

This form of branding is taking the marketing world by storm. It is changing how marketers approach appealing to and engaging target audiences.

In the current marketing environment, social media seems to reign supreme. But it’s a confusing environment, and for those with no background in the field it’s very easy to make some common mistakes. We’ve built a list of those mistakes, with tips on how to avoid them:

The easiest of all pitfalls to encounter also happens to be the easiest to avoid! Those that fail to properly plan their social media marketing strategy are those that often end up wasting hundreds of dollars and hours with unsuccessful campaigns. Here’s a few things to make sure your plan covers:

By now, everyone knows just how important Instagram marketing is to business success. Unfortunately, the explosion of its popularity and resulting market saturation has made it increasingly difficult to break through and make your presence known.

So what do the best Instagram marketers know that you don’t? Read on to find out:

Since the Baby Boomers, never has there been a generation bigger and with more purchasing power than all the previous generations before – we are talking about Millennials or Gen Ys.

As people born in the late 80s to 90s become the prime consumers, they are projected to have a spending power that will be $1 Trillion plus, by the year 2020. Millennials are those born somewhere between 1980 to 2000, depending on what you are reading. They differ significantly from previous generations in their fervor for technology and branding.

Unfortunately there are people looking to scam you in practically every industry. Scammers are figuring out how to bypass security features just as quick as companies are inventing new security protection. So learning how to spot a scam is extremely important no matter what kind of business you work in. The only foolproof way of protecting yourself from most promotional product scams is to be aware of what is and isn’t a scam.