Proudly Canadian
Saying so long to the snow and getting a warm welcome from that almost forgotten sunshine means only one thing in Canada: summer is finally here. As we defrost and head outdoors, this means there’s a shift in routines and lifestyles that comes with the changing season. But what does this mean for marketing and promotional groups? The change in weather sets the tone for new marketing must-haves and brings summer promotional essentials into the sun.
One popular choice that has remained in demand year after year for top summer swag is, of course, the iconic custom printed sunglasses. Where would we be without these cheerful staples of festivals and summer promotional events, and more importantly, why do they remain so sought-after? Let’s take a closer look at the value of custom imprinted sunglasses from Dynamic Gift Canada and how they can benefit your hot-brand summer.
Why Custom Logo Sunglasses Are a Summer Marketing Must-Have
Is your brand beach-ready for this season? Or how about fundraiser or festival-ready? Summer brings the potential for large-scale outdoor events in Canada that all but disappear as the cooler months roll in. Large crowds mean large brand exposure potential, and as the weather turns warm, savvy marketers are setting up to place their message where it needs to be to get noticed. But why are branded sunglasses a popular choice for marketing and promotions? Below are some top reasons why promotional sunglasses dazzle and shine when it comes to effective summer merchandise.
- Easy to Notice: Unlike other promotional items that might be tucked out of sight, shades are worn on the face and are easy to notice! This makes them an excellent ambassador for brand visibility.
- Fun Conversation Starter: Let’s be honest, some promo items are…less likely to generate excitement than others. Sunglasses bring fun, vibrancy, and quirky style to marketing and are great for sparking organically generated conversations around your brand.
- Positive Associations: Smart marketers know that it’s not just about getting your brand out there; it’s important to generate the right brand association. With sunglasses with logos on the side having a strong link to leisure, they are a smart move towards positive brand associations and getting involved with fond summer memories.
Custom Logo Sunglasses and Modern Promotional Marketing
We have certainly come a long way from painted advertisements on the side of brick buildings! Promoting brands is an ever-evolving business that adapts to everything from shifts in public interest to the advancement of modern technology. Speaking of modern tech, it’s time to examine the effect of the arrival of arguably one of the most important items in recent advertising evolution—the smartphone. The word selfie was added officially to the dictionary over twenty years ago and has become synonymous with modern living. From carefully staged luxury getaway pictures to a snap of yourself on a quick walk in the park, taking your picture and sharing it with your circle has never been so easy or popular. This activity has led to a surge in new marketing and product placement, with innovative businesses hoping to get their brand in the spotlight.
With this in mind, carefully choosing the right product and something that appeals to your audience has become crucial. When we think of many recent surges in brand popularity, like Stanley drinkware, it can often be traced back to selfies or blogging generating a fresh interest. Custom sunglasses offer a smart solution to modern marketing, placing your brand in headshots at festivals, outdoor events, and beach gatherings. Unlike some items that can be easily overlooked, sunglasses have the power to be the star of the photo…alongside their new owner, of course!
How Branded Sunglasses Enhance Summer Promotional Campaigns
As summer rolls around and Canadians head outdoors, you need to make sure that your brand is ready to greet them! Festivals and outdoor promotions offer an excellent opportunity to showcase your custom message, but to do this effectively, you need to get the right products. Custom branded sunglasses for events in Canada are a summer icon, instantly evoking associations of relaxation, fun, and leisure (because you certainly can’t wear them in the office!). So, with this in mind, how do we use this branded merchandise effectively?
Promotional Giveaways at Events
Who doesn’t love something for free? Adding your message to branded budget swag like shades gets your message onto tempting rewards for visitors. Once distributed, these products act as mobile billboards for your vendor stand or business, reaching further than your humble square footage can alone. This allows your brand to expand its visibility and draw attention to your presence at busy events, making cheap sunglasses a valuable investment for your budget.
Participation Prizes and Appreciation Swag
Whether you are running a fundraiser or a small outdoor stand for your brand message, rewarding those who have shown interest or participated in your event is important. Printed sunglasses offer a way to say thank you to those who have helped your occasion be the success it deserves, and with their inexpensive price point, you can create bulk giveaways that reach a wider audience. Promotional sunglasses are also reusable, reminding participants of your event after it is over, adding a valuable layer to brand repetition and visibility for your business.
Frequently Asked Questions for Sunglasses as Promotional Items
Your brand might be ready to throw some serious shade at the competition, but getting started can leave you feeling a bit sun-dazed! Next up are our most frequently asked questions for effective promotional products and the best customized sunglasses in Canada.
What are the benefits of using custom sunglasses in marketing campaigns?
These items are great for budget swag with reusable potential. A snazzy pair of wholesale sunglasses offers your audience a stylish fashion accessory to pair with summer outfits that keeps your brand in mind and on display. Each time your product is worn outdoors, there’s the potential for brand visibility to new audiences or conversations started about your quirky, vibrant product. This makes them valuable marketing assets for a wide range of promotional events and advertising campaigns seeking a balance between budget and brand reach!
What customization options are available for custom logo sunglasses?
With these items typically offering custom branding on the arm section, brand space can be limited! This means thinking simple for customization is often the key to effective logos. Single colour print is the most common option for custom logos, and for additional visibility, we recommend a highly contrasting colour and legible, bold text. For more information, feel free to inquire with our in-house art department to discover more.
Are branded sunglasses a cost-effective choice for large-scale giveaways?
These promotional products in Canada come under what we in the industry might class as “budget-deluxe.” That might sound like an oxymoron, but it means that imprinted sunglasses are at the higher end of budget swag in terms of cost. When compared to cheaper swag items like budget pens that typically begin at around a dollar per piece, it’s easier to get a comparison. Budget sunglasses, however, offer a highly visible brand location, a product with long-term brand awareness in mind, and something different for your recipients.
When we consider how many free pens we have been given over the years versus something quirky and memorable, it’s easier to see how sunglasses hold their place for cost-effective marketing. Combine this with discounts on large wholesale orders and the fact that one colour print (the most popular brand style) is often included in the price, and it makes sunglasses with logos a smart choice for innovative marketing, even on a budget.
Are there eco-friendly promotional sunglasses for events?
With an upsurge in interest for eco-friendly promotional items in Canada, this has led to a growth in products available for greener advertising. Sunglasses made from recycled materials or with eco-friendly options like bamboo frames are often available and can be found in our eco-friendly promotional section. Getting your message onto something that’s better for the planet is a great way to demonstrate your brand’s commitment to more than just the bottom line and create effective promotions with an important eco-friendly twist!
Are there other popular summer promotional items like wholesale sunglasses?
Summer means a wealth of options for brand visibility and an entire range of seasonal marketing products for your logo! Other popular items include custom beach towels, perfect for the poolside with your sunglasses, or promotional drinkware. Like custom sunglasses in Canada, these top custom-branded items offer reusability, practicality, and the opportunity to get your message involved with summer fun.
Boost Summer Events with Custom Logo Sunglasses
Are you ready to dazzle this summer with promotional merchandise in Canada? Custom printed sunglasses are a summer marketing essential that delivers far more than just stylish custom swag. Transform your event participants into brand ambassadors for your message and offer them something fun with your logo this season. Give your logo the potential to be part of social media pictures or part of conversations during idyllic hangouts. With Dynamic Gift’s sunglasses in bulk, your brand can shine in any crowd, leaving a lasting impression that continues well after the summer season ends. Inquire about top summer swag for your brand this season, and let’s get creative together!
