Marketing

In a Nielsen Study, researchers found that around the world, 55 percent of consumers are willing to pay a bit more for a product that came from a company dedicated to making a positive impact on the environment. This is a 10 percent rise over a three-year period, meaning demand for green products and services is increasing steadily. These purchases come from a rising middle class across the globe as well as the eco-friendly efforts of the world’s youth. If your business hasn’t yet considered switching to eco-friendly products, then now is the time. Don’t be the last one to make a change.

Keep reading to learn more about how going green can have a positive impact on your sales and standing in the community.

Your employees work hard to keep your business running smoothly, and they put in long hours to make sure your company thrives. So what are you giving back? When it comes to showing employee appreciation, the old adage still rings through – it’s the little things that count.

Canadian businesses spend nearly $15 billion on marketing each year. As a small to medium business, you have to make every dollar count.

We’ve got some very compelling reasons that a branded drinking water bottle is a worthy investment.

Let’s take a look!

If you’re wondering whether or not your fitness brand needs custom clothing, wonder no longer. When you give out promotional items, they end up in the hands of someone else 65% of the time. That means that each one has an impact on at least two people. Above all others, clothing has the most potent effect.

A branded giveaway can boost your customer relationship, raise your brand’s reputation, and improve your overall marketing strategy. It’s an economical way to promote your product, making it a win-win for both you and your potential customers.

There are millions of dogs and cats in Canada. This means there are a high number of pet owners in the country, and as a pet company owner, you have a huge target market.

A large market doesn’t always mean an easy marketing strategy though. Part of a successful marketing strategy should always include promotional giveaways to increase your brand impact.

Modern businesses sometimes fall into the myth that the only marketing you need is digital. But the reality is that plenty of traditional forms of marketing are still alive, well, and essential to your company’s success. Learn about a few of the best branded marketing materials that your business needs to have at all times.

After receiving a promotional item, over half of people have conducted business with the company advertised on the product. Cool promotional items have the ability to, literally, put your business in the customer’s hands.

We’re all familiar with impractical stress balls and various other products you receive at trade shows. Take promotional products to the next level and impress potential customers.

Whether you’re thinking pens, lanyards or caps, promotional giveaways may sound decidedly old school. But here’s the thing – your customers actually prefer them to any other form of advertisement.

A recent study showed that had received a promotional pen in the last year. At an equivalent rate of just 1/10 of a US cent per impression, they rank as the best value promotional giveaway.

Gift-giving is a great way to show gratitude to your clients and be a more memorable vendor. But it’s all about finding the right gift. Many a branded pen or stress ball has been tossed aside without use, and without thinking of the giver. If you’re shopping around, here are a few corporate gift items your clients will actually use and enjoy.