3 Reasons Promotional Products Are Great for Business
Product quality and excellent customer service are undoubtedly essentials when it comes to business success. But to be ‘numero uno’, your business needs brand recognition. People all over the world prefer brands they trust even when competitors are willing to offer a better price. For small- and medium-size businesses, promotional products are often the easiest and the most cost-effective way to ensure instant brand visibility. Here are a few other reasons why we think using promotional products makes sense:
The Stats Are in Their Favour:
There is plenty of research which proves that using promotional products helps businesses draw consumer attention. A study by the PPAI (Promotional Products Association International) claims that nearly 94 percent of people remember a product or brand when they receive a promotional product or gift. Similarly, 83 percent of people are more likely to do business with that advertiser. Promotional products have also helped companies draw referrals from customers who are happy with the gift item.
Interestingly, people are more likely to remember and use products that are useful for daily life. For example, coffee mugs, lanyards, USB flash drives, headphones, etc. These products do not cost much, yet they have a high impact on end users. Also, manufacturers keep prices very low, allowing for bulk purchases.
Using Repetition To Drive Brand Awareness:
It is a common marketing theory that the more people see things, the more they remember it. Over the course of time, repetition increases trustworthiness, thereby encouraging people to purchase that brand. But you have to be very careful with advertising messages as they could end up irritating people. This isn’t the case with promotional products, since they are associated with utility. Every time a prospect uses your promotional product, they think of you positively.
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