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In the current marketing environment, social media seems to reign supreme. But it’s a confusing environment, and for those with no background in the field it’s very easy to make some common mistakes. We’ve built a list of those mistakes, with tips on how to avoid them:

The easiest of all pitfalls to encounter also happens to be the easiest to avoid! Those that fail to properly plan their social media marketing strategy are those that often end up wasting hundreds of dollars and hours with unsuccessful campaigns. Here’s a few things to make sure your plan covers:

By now, everyone knows just how important Instagram marketing is to business success. Unfortunately, the explosion of its popularity and resulting market saturation has made it increasingly difficult to break through and make your presence known.

So what do the best Instagram marketers know that you don’t? Read on to find out:

If you’re part of any nonprofit, you know that money is hard to come by. Most nonprofit staff and programs get by on the bare minimum. Devoted employees often work longer hours than expected. Effective fundraising and the marketing efforts that go with them are crucial to a nonprofit’s success. But with the seemingly endless fundraising marketing options available today, where to begin? And how do promotional products fit into the grand scheme of things?

The answers lie in branding. A quick look at most items you have, be it your shirt, your pen or your coffee mug, will tell you that almost everything is branded. For more than three decades companies have successfully used branding to deliver and spread their messages. So why shouldn’t your organization do the same?

Since the Baby Boomers, never has there been a generation bigger and with more purchasing power than all the previous generations before – we are talking about Millennials or Gen Ys.

As people born in the late 80s to 90s become the prime consumers, they are projected to have a spending power that will be $1 Trillion plus, by the year 2020. Millennials are those born somewhere between 1980 to 2000, depending on what you are reading. They differ significantly from previous generations in their fervor for technology and branding.

My office is often invited to set up a booth at trade shows. The problem is, we provide a not-for-profit educational service. We don’t have a budget for trade show promotional ideas (or advertising of any kind) because the adage of spending money to make money doesn’t apply to us. Yet, it’s helpful for people to know we exist. So, when we’re invited to put up a booth, we usually agree reluctantly and then scramble around, trying to figure out how to drive traffic to our booth on the cheap.

Unfortunately there are people looking to scam you in practically every industry. Scammers are figuring out how to bypass security features just as quick as companies are inventing new security protection. So learning how to spot a scam is extremely important no matter what kind of business you work in. The only foolproof way of protecting yourself from most promotional product scams is to be aware of what is and isn’t a scam.

Reading books is something that will never go out of style. Especially when it comes to learning about something like business, or self-improvement. Books allow you to easily see what you are reading inside of your head, which sometimes makes it easier to soak in information. So, you can never read enough books that may improve the way you do business. The times and the way people do things will always change, so there is always going to be something more or something different you can learn that may help your business. Even a small tip or trick that you pick up can sometimes mean a world of difference for your business.

You may have heard of lanyards before, but may not know what exactly it really is. The truth is you probably know them just as neck straps, key cords etc. They are the seat belt looking necklaces that ID cards, VIP cards, and name tags hang from. Actually, lanyards have many many different uses. Gym teachers, coaches, and referees may hang whistles on them, while a janitor may hang his keys on the end of one. Security guards also use them to hang swipe cards and all access passes on. Custom Lanyards make great promotional gifts as well.

So this is good! You have booked a 10×10 foot slot at the (insert your industry here) annual trade expo. There is one little problem, your going to be competing for attention with 50+ other exhibitors, you start thinking, what exactly can we do to show people what what our company does and why they should choose us. Well I am going to tell you about the 5 most popular items in our arsenal of trade show display solutions on offer, these are tried and tested by our clients – the majority of which have contacted us just to let us know how well their event went.

Every business has to use advertising to remain relevant and familiar to their potential customer base. Even globally recognized brands continuously run huge marketing campaigns even when they have made no changes to their products or updated any of their services. This is necessary because it is easy to be overshadowed by the competition or forgotten about by even loyal customers. Along with traditional print and media advertisements many businesses also use Promotional items as well. This type of advertising is used in nearly every industry and by companies of all sizes. Free items are loved by everyone and they are a guaranteed method of getting noticed and being remembered.