In a Nielsen Study, researchers found that around the world, 55 percent of consumers are willing to pay a bit more for a product that came from a company dedicated to making a positive impact on the environment. This is a 10 percent rise over a three-year period, meaning demand for green products and services is increasing steadily. These purchases come from a rising middle class across the globe as well as the eco-friendly efforts of the world’s youth. If your business hasn’t yet considered switching to eco-friendly products, then now is the time. Don’t be the last one to make a change.
Keep reading to learn more about how going green can have a positive impact on your sales and standing in the community.
1. Attract New Customers
Coming up with a marketing strategy that will appeal to your customers can be difficult.
But today, millennials have been making a real push towards purchasing products that are sustainable. They realize that the world has a finite amount of resources and that we need to work together to make the most of them if we’re going to continue to flourish as a society.
Companies that are leading the way into the green revolution have seen an incredible sales boost.
Millennials want to give their purchases to businesses who are trying to do good in the world. They don’t think it’s enough for a business to sell a product, it must also realize the responsibility it has to its community.
2. Have a Positive Environmental Impact
Running a business that’s economically friendly helps you reduce the impact you have on the environment.
One easy way to go green is to use eco-friendly products that reduce your company’s reliance on natural resources such as installing solar panels and purchasing rainwater tanks.
You can also switch your office supplies over to items made from recycled plastic.
When it comes time for you to redecorate your office, make sure you look into furniture that has been recycled or visit your local thrift shop to re-purpose something.
3. Represent Your Brand’s Values
A business that’s environmentally friendly will attract new customers and help you to stand apart from your competitors.
Make sure that you look into using different products as well as changing the way you perform certain tasks to reduce waste and make your business more sustainable.
By making these changes, you show your community that you’re a business that cares and that you’re leading the way to change. This is sure to bring you new business, often through word of mouth from satisfied customers.
Beyond Eco-Friendly Products
When you buy eco-friendly products for your business, you help to improve the health of the planet while attracting new customers. You let people know what your brand’s values are and in turn, they will support your business.
But going green isn’t the only way to gain new followers and spread the word about your business. Check out our blog for more tips today.