Short of toting a megaphone and blasting about a product or service, how do the big guys get so much booth traffic at events. We have all been at an expo or event and seen that one trade show display that attracts a crowd. Part of this reason can sometimes be an outstanding new product that blows peoples socks off (not literally of course). Or possibly they could just be using some tried and tested knowledge to drag people in! Below are 4 secrets that they will never let you down.