Why Your Business Needs Customized Lanyards
Lanyards were first used by French soldiers in the 1500s to hold their weapons during combat. The word lanyard is derived from the French word, ‘laniere,’ meaning strap. Today, employees use lanyards to not only hold their ID cards but also to show support for causes and charity. For example, many celebrities wear pink lanyards for events to show their support for Breast Cancer Awareness Month.
Lanyards at an Exhibition:
Businesses participating in an exhibition or trade show often buy cheap lanyards for employees or give them away to guests as a promotional item. They include your company name and logo and are perfect to showcase and invite others to share your brand identity.
At events, they are especially useful to give away. You can customize them to include your brand and message, which means each person using them at the event will be a walking advertisement for your business.
We have interesting ideas you can use to make your personalized lanyards more interesting to stand out from the crowd. For example, bright colours and brand logos help to attract interest to your business. As people are conversing around the event, they are constantly looking at the other person while talking, so why not have your brand stand out! Even if the people do not specifically as about your brand, it makes them aware that you are around and they are much more likely to visit your booth if they know someone they trust has already been there.
Lanyards at a Sports Event:
If you are a part of a sports team, lanyards help identify different people. This is especially important during the start of the season when you don’t know the coach, the medic, or the names of the new players. It also indicates your status to other members of the team. This is the same with businesses. When someone is at a corporate event, they almost immediately look at a person’s lanyard to quickly learn their name, their business, and possibly even their position within the company. Not only is this a great way to let someone know more about who you are and what business you work for, but also to earn trust and respect more quickly if you are in a position of authority within your company.
To Keep Things in Place:
If you have a habit of misplacing things, personalized lanyards are a blessing. To make sure things don’t slip through your fingers at business events or parties, attach them to a lanyard! This is especially useful if you’re in a concert or some other crowded place and are worried about theft. Hang your keys, attach your camera, or attach a pen to the lanyard so that you don’t have to worry about misplacing them.
Lanyards for Branding:
Use lanyards to display your brand name and logo so that you’re easy to identify in a crowded meeting or seminar. With your name tag and designation, these personalized lanyards are almost like a business card! They’re often overlooked, but when talking to tens or hundreds of people at networking events, the number of people who remember your name and your business will greatly increase if they can clearly see your information the entire time you are talking with them. It will also allow them to avoid the awkward, “What was your name again?”.
If you are looking for custom lanyards and other personalized items? Visit us or call 519 219-2292 to see how we can help!