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Did you know that trade show giveaways make your potential customers 20 percent more likely to spread the word about your product or business?
It’s true!
According to the Journal of Marketing Research, consumers who receive freebies are significantly more likely to talk with others about the brand.
That means that giving away free stuff at your next trade show can lead to more word of mouth exposure for your product or business. It’s a win-win for you and your customers.
Because who doesn’t love free stuff?
However, not all trade show giveaways are created equal.
Keep reading to learn how you can stand out in the crowd!
Encourage Participation in Your Trade Show Giveaway
There are bound to be plenty of other giveaways at any trade show you attend. Make yours stand out by setting up activities or a little friendly competition.
Carnival games like ring toss or scratch cards are always crowd-pleasers.
You could also use a spin-to-win or trivia game format. Whatever the case, potential customers are going to be more attracted to your stand if you have a fun activity going on.
Plus, if people feel like they won the freebie you’re giving away, they’re more likely to hold onto it.
That means your freebie is going to spend more time getting your brand exposure rather than it ending up in the trash.
Give Away Unique Items
The standard giveaway items at trade shows range from writing utensils to lanyards.
Given the lack of creativity out there at most trade shows, you can easily set your brand a cut above the rest by offering unique freebies.
Some top trends to follow in promotional products include personalized items, conversation pieces, and tech gadgets. We’d recommend something like these headphones and earbuds including a case that shows off your brand.
If you really want to follow trends, our promotional fidget spinners are sure to be popular with the crowd. There’s no reason why you shouldn’t be able to profit from this massive craze.
Last but not least, you can never go wrong with functional items. Think water bottles, stress toys, or coasters.
We think some of these promotional coasters are pretty unique.
Don’t Neglect the Big Picture
While the items at your trade show giveaway shouldn’t be neglected, it’s also important that your overall presentation will attract people to your stand.
Because if no one visits your stand, it’s going to be hard to give anything away, or, more importantly, attract any new customers.
Promote the giveaway with an eye-catching banner or display stand.
We personally recommend our 10 ft straight media wall. The size will guarantee you get the word out about your trade show giveaway and brand.
We’ll Supply All Your Marketing Product Needs
There’s no question that your company wins by giving stuff away.
But do you want to guarantee that your giveaway stands out at your next trade show?
Browse our complete line of marketing products to find what will represent your brand best. For more information or to get a quote, contact us!
