Trade show marketing is a $12 billion industry in the United States, and for good reason. Trade shows give marketers the critical opportunity to engage in face-to-face conversations with potential clients, which can help them build their network.
That said, there can also be a lot of noise at trade shows. If you don’t work to differentiate yourself from your competitors, it can be challenging to attract the attention of attendees.
This is why unique promotional items are so important at trade shows. Let’s take a closer look at how these items can transform your performance at your first trade show.
Increase Traffic to Your Booth with Unique Promotional Items
Research shows that about 70% of trade show attendees have already planned what booths they plan on visiting before they arrive. Most folks are coming to the trade show with a plan, rather than milling about to see what’s interesting.
So, if you want to attract folks who aren’t already familiar with your brand, you need to make yourself stand out. Providing unique giveaways can be a great way to entice someone to check out your booth who might have otherwise walked on by.
Promotional items can also help create a pleasing visual display for your booth. Using bright colours and engaging products can help grab folks attention. Realizing that you have free items to give away can seal the deal on convincing them to come over.
Reinforce Your Brand
The last thing you want to happen at a trade show is to have an engaging conversation with a prospect, only for them to forget your brand shortly after the encounter. Business cards can be one way of making sure folks remember you. But these cards often get lost in pockets or wallets, never to be seen again.
By contrast, the benefit of a promotional item is that it has a use. So, when the prospect uses a pen or a flash drive that they got from your booth, they remember the conversation. This could prompt the prospect to go fish out your business card and reach out to you regarding a conversation they had at your booth.
Improve Your Image
Of course, it’s important when you choose promotional items for your trade show to use high-quality products. It wouldn’t be a great association for a prospect to go to use a product with your company name on it, only for it to break. Instead, you want to elevate your image by giving prospects great items they will love to use.
Get Unique Promotional Items for Your Trade Show Today
With these benefits in mind, it’s easy to see how unique promotional items can be a game changer at your next trade show. These items can entice prospects to come over to your booth and can help them remember your brand after the trade show is over.
Of course, getting the right promotional items is only half the battle. Check out this helpful guide to increasing the effectiveness of these items to learn how to get the most out of your investment.