If you’re wondering whether or not your fitness brand needs custom clothing, wonder no longer. When you give out promotional items, they end up in the hands of someone else 65% of the time. That means that each one has an impact on at least two people. Above all others, clothing has the most potent effect.
If you love fitness, you know how vital the right products are to a strong performance. Whether you run a gym or a sports league, branded products remind people of your name and get the word out. Custom clothing can become the most reliable performance gear in your clients’ gym bag.
Here are three reasons why a custom clothing line is an absolute must for your brand.
1. Free Advertising
The only thing better than a big spread in the local paper is a whole bunch of free advertising. That’s what you’ll get when you create custom clothing for your fitness brand. Not only will it be free, but you’ll also most likely see people wearing it while in the action of sports and fitness.
They say that people need to hear a name three times before they remember it. With your customers wearing your custom designed gear, they’ll be sure to commit your name to memory.
2. Use The Best Materials
You know your industry better than anyone else, so you know which gear works best for the kind of performance you do. If you’re a soccer brand, you know what shorts give you the most flexibility. If you’re into yoga, you know which pants fit the best.
Follow your own guidelines when picking out your custom branded clothing. Share your secrets with your followers. The right promotional items could show potential customers that you know what you’re talking about.
3. Express Your Brand’s Style
Everyone has a personal style, even a brand. You’ve got a take on fitness, and you should use your custom designs to express that.
Even if you’ve got a simple logo, use strong colours and put your logo on some great pieces of clothing to make an impact. Don’t be afraid to be yourself and print up something that expresses what customers like the most about you and your brand.
Give your custom designs away to your most loyal customers to solidify that loyalty.
Custom Clothing Sticks Around
Look in your own drawer, and you’ll notice how many pieces of custom-designed clothing you’ve kept over the years. Now imagine how your individual pieces will fit into your customers’ dressers. People hold onto custom promotional materials and will be showing off your brand for years to come.