Marketing

Custom lanyards not only help build brand identity but also improve networking abilities. To buy lanyards & other promotional products in Canada, visit us today!

Every business leader has a marketing plan, but only a few know how to execute one successfully. If you’re an entrepreneur, branding your business is essential to establishing your position in the market. A recognizable brand is one of the valuable assets any company can own. According to a survey from HelpLama, around six in ten customers choose familiar brands when purchasing new products.

Managing a business can be stressful if you lack knowledge regarding how to keep your customers happy and interested. Money cannot help you get one of the most important marketing strategies essential for promoting your business: the customer relationship. The focus is now shifting from customer service to customer relationships. Building a strong relationship with your existing clients and customers can pave the way for repeated business. There are many ways to focus on long-term customer relationships and doing so improves sales and revenue in your business. I have listed a few ways to keep your customers coming back to consume your products. These tips will not only help you maintain existing clients but also let you grow and thrive even in challenging situations.

Branding not only helps grab customer attention but also creates trust and boosts employee morale — no wonder businesses spend several years and millions of dollars cultivating a brand identity which helps their products become proprietary eponyms. Small businesses can also boost awareness about their brand with simple, cost-effective strategies. Read on for our top 5 ideas!

You may be a happy camper who loves to set a tent under the stars or a hiker who belongs in the wilderness. Or, you could be someone who appreciates nature and prefers watching birds from your window. Whatever your penchant for the outdoors, we have the perfect promotional products to celebrate your outdoorsy spirit!

Stress is an inevitable part of the hectic modern work life. No matter how good they are or how much they enjoy work, your employees will face stress. But what's more important is how you help them handle stress effectively. No wonder companies are spending millions of dollars on stress-coping strategies. At Dynamic Gift, we sell a wide range of stress-relieving gifts that are sure to put everyone at ease. You can also customize these products with your logo and brand name and use them as promotional products.

From coffee cups and mouse pads to caps, bags, and pens, everywhere you look there’s a good chance you’ll find a promotional product. In 2017, American businesses spent around $23.3 billion on promotional products alone. In Canada, the figures are probably slightly less than that, but that’s still serious money. Why do companies continue to spend money on promotional products when they can spend a lot less on digital marketing or social media?

From bottle openers and coffee mugs to caps and custom lanyards, promotional products are everywhere. Businesses spend millions of dollars every year on promotional items, yet some campaigns fail terribly and even have a terrible effect on the brand. Promotional products are an excellent tool to promote brand identity, but it’s not about what you do rather how you do it.

Businesses across the world have always used promotional products to reach out to potential and existing customers. Promotional products are one of the most cost-effective ways to spread the word about your product or service, and they are an excellent tool used to make brands stick in the memory. Using promotional products makes sense statistically as well!

Promotional products are undoubtedly one of the oldest forms of marketing. Small- and medium-sized businesses in Canada spend billions of dollars every year giving away pens, pencils, customized USB cards, and other items imprinted with a logo or brand name. There are several theories about why promotional products work, the art of reciprocity being the main reason. Psychologists have found that when people receive something as a gift, they are honor-bound to return the favor. But not all promotional products are equal—some remain all-time favorites while others are novel ideas you could experiment with to attract your targeted audiences.