After receiving a promotional item, 62 percent of people have conducted business with the company advertised on the product. Cool promotional items have the ability to, literally, put your business in the customer’s hands.
We’ve compiled a list of neat items you can offer that may lead to a profitable future.
Join your customer every morning for a cup o’ joe!
The power of cool promotional items lies in the customer’s ability to recall and retain a company’s brand.
We refer to this recall as “advertising impressions”. Advertising impressions are calculated by multiplying the number of times the promotional product is used by the number of people who see it.
On average, mugs generate 198 advertising impressions per month! Think of how many of those people will actually circle back to do business with the advertiser. Actually, we can tell you! 70 percent of people who receive a mug have or will do business with the advertiser.
Morning coffee has never been so lucrative.
2. Tote Bags
What makes a great promotional product? Functionality.
Businesses can “wow” potential customers with a practical bag filled with goodies. Tote bags are premier products that your customers will use and when they do, they’ll see your logo and business name, increasing retention.
3. Personal/Health Products
Remember when we said a great promotional product was functional? Everyone makes use of healthcare products and this is the perfect opportunity to capitalize on it!
Imagine your business in the pocket, purse, or bag of your customer. Many of these items are compact and can be easily stored away. They are practical and help your customer while also associating your business with a personal touch.
The pen is certainly mightier than the sword!
In Canada, the most popular promotional items are pens and pencils, followed by shirts, bags, and calendars. Pens are a favorite among businesses and customers because they are both cheap to order and very practical.
The average Canadian will lose 400 pens in their lifetime, so it’s safe to say that we could all use an additional pen or two!
5. Pet Products
Tennis balls, in particular, are a great way to get your businesses name out there! Dogs love a good tennis ball and customers love their dogs.
Position yourself as a pet-friendly business and exude fun, family values.
Make the Most of Your Cool Promotional Items
Check out our blog to learn more ways you can choose effective promo items and make a great impression.