How having a good relationship with your customers pays in the long run. Building strong meaningful connections with your customers is a quality that will ensure your company will benefit in the long-run. Customers recognise that if companies try and build meaningful relationships with their customers, that is the reason we made the Glossy medi mug for you capable for holding 11oz of your favourite drink. It is a porcelain mug with a glossy finish and a silicon lid. It is environmentally safe and hence re-usable. Caution should be exercised when placing it in a microwave. The silicone lid should be therefore removed before placing in a dishwasher and the microwave. Building strong relationships can be done by having frequent giveaway competitions on social media such as branded gifts or tickets to events. This is great for customers who win the competitions but also it starts to build engagement with the customer base whilst increasing the engagement of your network. A great benefit for using branded merchandise is that customers can develop a passion for your brand, values and products through being engaged emotionally.