Promotional towels are a good way of putting your business out there while at the same time appealing to your clients. Many companies and businesses are moving in this direction of marketing because it is affordable and effective. For businesses and companies in the sports industry, branded cooling towels would add much value to the business as they are products used often by their customers. While they brand the towels and distribute them, they could also sell them at a small fee. This can create a form of revenue for the company while still advertising. Companies that brand cooling towels for their marketing will attract a high customer base compared to companies that do not use promotional products at all. The cooling towels when printed can also be used as a way building relationships with the customers through gifting them. Operating the business through product promotion certainly adds value to the business.