Marketing is changing at a nearly exponential rate. Direct mail marketing has been declining for years as a result of the digital economy boom. Email marketing is in a state of constant flux, with more readers opening messages but less clicking-through. Custom items are an excellent way to get your customers excited about your marketing messages.
To help you learn more about how to take advantage of this trend, here are 7 custom items for your next marketing campaign.
7 Promo Items To Rock Your Next Marketing Campaign
From pens to microfibre cloths, some of these custom items will surprise you. They’ll all help raise brand awareness and garner love from your customers.
Custom-printed items are the most well-known and traditionally used promo items for marketing.
Examples of custom-printed promo items include:
- Refrigerator magnets
- Lint brushes
Printed items are a great platform to deliver clever branded messages that are relevant to that customer. They also help to remind your customers that you exist, acting like a permanent business card.
Seasonal marketing should be a part of every marketing campaign. Think of seasonal items like a modern-day fruit basket to show your customers your appreciation for their support.
Who wants to spend their money on iPhone cleaning cloths? Or has the time to go buy them even?
Send out customized microfibre cloths, especially if you’re in the tech industry. Your customers will think of you fondly every time they clean their smartphones.
The average home has four calendars. The average business person has 3 to 4 calendars within reach of their workstations.
People tend to check their calendars 3 to 4 times a day.
Personalized calendars are a way to remind your customers you exist, 3 to 4 times a day for an entire year.
Customized USB flash drives have come down in price significantly these last few years. They’re inexpensive, but they make a splashy impression. These custom items are particularly effective for the tech-savvy consumer.
Custom flash drives offer an opportunity to send some digital marketing in a slick way. Then your customers will continue to rep for your brand for years to come as they use the USB drive for their own purposes.
The way to a person’s heart is through their stomach. Appeal to your customer’s sweet side with some custom-printed chocolates. Play up your brand’s authenticity with some homemade jam.
Just make sure everything is professionally sealed and wrapped!
“Ain’t nothing like the real thing,” as Marvin Gaye taught us in 1968. Holding your product in their hands will make more of a lasting impression than 1000 abstract marketing messages.
Promo items are one of the best ways to delight our audiences. This is the ultimate goal of marketing. It helps customers to think of our brands in a favorable light. They’ll look forward to your marketing and become your biggest ambassadors.