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The 10 Best Promotional Items, Ranked By Popularity

Wednesday, September 19, 2018 9:00:00 AM America/Toronto

The 10 Best Promotional Items, Ranked By Popularity

It's tough to argue with the success of promotional products. Whether you want to make the most out of a conference or send someone a token of appreciation, branded products are a solid investment.

Based on our extensive experience as Canada's leading supplier of promotional items, we've put together a list of our ten most popular products.

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Posted By Chris Trembath

Marketing and the Principle of Reciprocity: How And Why It Works

Wednesday, September 5, 2018 9:00:00 AM America/Toronto

Marketing and the Principle of Reciprocity: How And Why It Works

You're shopping at your favorite supermarket and an employee offers you a sample of a chocolate bar. You try the bar and love it so much you decide to get one. Did you see what happened there?

They gave you something for free but, we know that wasn't the whole story. They gave you the free sample expecting you to want to buy the chocolate bar. Every time a store does this, they're using the law of reciprocity.

You can apply this to any business. It might come as a surprise. But, using it in marketing with promotional products can take your business all the way to the top. Want to learn more?

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Posted By Chris Trembath

4 Reasons You Should Create a Sports Team Sponsorship with a Local High School

Wednesday, August 22, 2018 9:00:00 AM America/Toronto

4 Reasons You Should Create a Sports Team Sponsorship with a Local High School

Are you looking for a unique way to advertise your business?

A sports team sponsorship with a local high school can be an effective way for you to spread the word about your company. That's because a local high school is well-known in your community and can help you develop a stronger reputation.

Read on to learn 4 ways that sponsoring a local high school sports team can help you market your company.

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Posted By Chris Trembath

Creating A Brand Story For Your Company

Wednesday, August 8, 2018 9:00:00 AM America/Toronto

Creating A Brand Story For Your Company

Here’s a little story about what brand story telling is all about. The short and succinct version is in essence just as Jeff Charles put it in his Huffington Post blog: 4 Fantastic Examples of Brand Storytelling; “Brand storytelling is the most effective way to connect with your audience. It involves the many types of stories you tell your audience. It’s what helps you appeal to the emotions of your customers and prospects”. A brand story is given the breath of life not only through the narrative cleverly weaved together in house but just as impressively and certainly as significantly through:

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Posted By Chris Trembath

Top 3 Gift Bag Ideas for Your Next Promotional Event

Wednesday, July 25, 2018 9:00:00 AM America/Toronto

Top 3 Gift Bag Ideas for Your Next Promotional Event

If you’re looking for gift bag ideas to promote your business, then you’re in the right place. Here are a few suggestions to help fuel you with inspiration!

As many as eight out of ten consumers own between one and ten promotional products! So, it goes without saying that we all love a freebie.

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Posted By Chris Trembath

3 Things You Can Do to Improve Your Trade Show Marketing Strategy This Summer

Wednesday, July 11, 2018 9:00:00 AM America/Toronto

3 Things You Can Do to Improve Your Trade Show Marketing Strategy This Summer

Trade show season is ramping up. Does your business have a trade show marketing strategy or have you been winging it?

Trade shows are a great way to get your name out there. If done correctly, you not only get exposure, but you'll generate new leads and sales.

Let's take a look at how to ramp up your marketing efforts for trade shows this year.

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Posted By Chris Trembath

6 Custom Promotional Items Perfect for Nonprofit Organizations

Tuesday, June 26, 2018 9:00:00 AM America/Toronto

6 Custom Promotional Items Perfect for Nonprofit Organizations

There’s no person alive who doesn’t love getting something for free!

Businesses and organizations have been tapping into our love of free things for decades. They’ve found that giving away branded promotional items is a great way to boost their reputation.

You too, can use the power of giveaways to help promote your charitable organization. Here are 6 custom promotional items perfect for your nonprofit.

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Posted By Chris Trembath

5 High-End Executive Gift Ideas for Your Brand

Tuesday, June 26, 2018 9:00:00 AM America/Toronto

5 High-End Executive Gift Ideas for Your Brand

Did you know 53% of people use promotional products at least once a week? It’s time to capitalize on these statistics with your own executive gift ideas.

Giving effective gifts to your VIP clients will not only help their perception of your business but it will also be a tangible reminder of your service. Get started building those special relations today with these 5 high-end executive gift ideas.

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Posted By Chris Trembath

3 Reasons Why You Should Use Eco-Friendly Products for Your Brand

Wednesday, June 13, 2018 9:00:00 AM America/Toronto

3 Reasons Why You Should Use Eco-Friendly Products for Your Brand

In a Nielsen Study, researchers found that around the world, 55 percent of consumers are willing to pay a bit more for a product that came from a company dedicated to making a positive impact on the environment. This is a 10 percent rise over a three-year period, meaning demand for green products and services is increasing steadily. These purchases come from a rising middle class across the globe as well as the eco-friendly efforts of the world’s youth. If your business hasn’t yet considered switching to eco-friendly products, then now is the time. Don’t be the last one to make a change.

Keep reading to learn more about how going green can have a positive impact on your sales and standing in the community.

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Posted By Chris Trembath

Top 3 Gift Ideas for Employee Appreciation

Wednesday, May 30, 2018 9:00:00 AM America/Toronto

Top 3 Gift Ideas for Employee Appreciation

Your employees work hard to keep your business running smoothly, and they put in long hours to make sure your company thrives.

So what are you giving back?

When it comes to showing employee appreciation, the old adage still rings through – it’s the little things that count.

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Posted By Chris Trembath

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