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3 Things You Can Do to Improve Your Trade Show Marketing Strategy This Summer

Wednesday, July 11, 2018 9:00:00 AM America/Toronto

3 Things You Can Do to Improve Your Trade Show Marketing Strategy This Summer

Trade show season is ramping up. Does your business have a trade show marketing strategy or have you been winging it?

Trade shows are a great way to get your name out there. If done correctly, you not only get exposure, but you'll generate new leads and sales.

Let's take a look at how to ramp up your marketing efforts for trade shows this year.

Trade Show Marketing Tactics

If any marketing strategies need help, it's trade show marketing. If your booth isn't set up right or isn't inviting, your entire trade show experience can flop. Looking around a trade show floor, you'll see booths that are packed full of people are surrounding by crowds. Then, you'll see ones that have no one around and workers twiddling their thumbs.

What did the one booth do to be successful over the other? They most likely had a really great marketing strategy set in place ahead of time. What are the best things you can do to make your trade show trip worth it? Let's dive in.

Planning Ahead of Time

Planning ahead of time when you're going to be attending or exhibiting at a trade show is key. If you don't have a marketing plan set in place prior to going to the trade show, it isn't something you can just throw together last minute. It'll have poor results.

Implementation of well thought out event marketing strategies helps you have the right trade show booth setup, swag, and brochures. Getting the word out that you'll be exhibiting at a trade show a month or a few weeks in advance will create excitement.

Will you be giving away something special? You can create buzz around a unique giveaway and drive traffic to your booth just by planning out what you'll say on social, direct mail, or email ahead of time.

Speak, Don't Just Show Up

Many tradeshows have an opportunity for speaking. Is there a session that you'd be an expert at? You can set yourself up as a knowledge leader when you sign up to speak at a conference. You're also guaranteed eyes and ears as many people attend sessions.

You'll establish that you and your business are trustworthy and credible. You can also promote your booth while you're speaking and vice versa!

Content Creation

Creating content before you hit the tradeshow floor helps you really take off running. Once you've started to generate a buzz around your booth online, you can start to create content that also promotes your cause.

Writing blogs is a great way to get the word out. Covering sneak peeks of what you're going to be showing at the trade show to speaker exposes, to important event information gets people excited about the upcoming event.

Are You Prepared?

Trade show marketing done ahead of time will have you prepared to host an awesome booth at your next trade show. If you're speaking, you'll get even more success out of the event.

If you're interested in learning about more advanced marketing techniques, check out our blog on branded marketing strategies.

Posted By Chris Trembath

6 Custom Promotional Items Perfect for Nonprofit Organizations

Tuesday, June 26, 2018 9:00:00 AM America/Toronto

6 Custom Promotional Items Perfect for Nonprofit Organizations

There’s no person alive who doesn’t love getting something for free!

Businesses and organizations have been tapping into our love of free things for decades. They’ve found that giving away branded promotional items is a great way to boost their reputation.

You too, can use the power of giveaways to help promote your charitable organization. Here are 6 custom promotional items perfect for your nonprofit.

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Posted By Chris Trembath

5 High-End Executive Gift Ideas for Your Brand

Tuesday, June 26, 2018 9:00:00 AM America/Toronto

5 High-End Executive Gift Ideas for Your Brand

Did you know 53% of people use promotional products at least once a week? It’s time to capitalize on these statistics with your own executive gift ideas.

Giving effective gifts to your VIP clients will not only help their perception of your business but it will also be a tangible reminder of your service. Get started building those special relations today with these 5 high-end executive gift ideas.

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Posted By Chris Trembath

3 Reasons Why You Should Use Eco-Friendly Products for Your Brand

Wednesday, June 13, 2018 9:00:00 AM America/Toronto

3 Reasons Why You Should Use Eco-Friendly Products for Your Brand

In a Nielsen Study, researchers found that around the world, 55 percent of consumers are willing to pay a bit more for a product that came from a company dedicated to making a positive impact on the environment. This is a 10 percent rise over a three-year period, meaning demand for green products and services is increasing steadily. These purchases come from a rising middle class across the globe as well as the eco-friendly efforts of the world’s youth. If your business hasn’t yet considered switching to eco-friendly products, then now is the time. Don’t be the last one to make a change.

Keep reading to learn more about how going green can have a positive impact on your sales and standing in the community.

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Posted By Chris Trembath

Top 3 Gift Ideas for Employee Appreciation

Wednesday, May 30, 2018 9:00:00 AM America/Toronto

Top 3 Gift Ideas for Employee Appreciation

Your employees work hard to keep your business running smoothly, and they put in long hours to make sure your company thrives.

So what are you giving back?

When it comes to showing employee appreciation, the old adage still rings through – it’s the little things that count.

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Posted By Chris Trembath

Why a Custom Water Bottle is a Great Marketing Technique

Wednesday, May 16, 2018 9:00:00 AM America/Toronto

Why a Custom Water Bottle is a Great Marketing Technique

Canadian businesses spend nearly $15 billion on marketing each year. As a small to medium business, you have to make every dollar count.

We’ve got some very compelling reasons that a branded drinking water bottle is a worthy investment.

Let’s take a look!

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Posted By Chris Trembath

Why Your Fitness Brand Could Use Custom Clothing

Wednesday, May 2, 2018 9:00:00 AM America/Toronto

Why Your Fitness Brand Could Use Custom Clothing

If you’re wondering whether or not your fitness brand needs custom clothing, wonder no longer. When you give out promotional items, they end up in the hands of someone else 65% of the time. That means that each one has an impact on at least two people. Above all others, clothing has the most potent effect.

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Posted By Chris Trembath

June Promo Ideas

Friday, April 20, 2018 9:00:00 AM America/Toronto

June Promo Ideas

Save Money on High Quality Promotional Corporate Gifts

Promotional corporate gifts are a great option if you are looking for a way to leave an impression on your employees or customers. These items are attention-grabbing, and they go a step beyond a basic business card or handshake.

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Posted By Chris Trembath

Why Branded Giveaway Marketing Is Trending

Wednesday, April 18, 2018 9:00:00 AM America/Toronto

Why Branded Giveaway Marketing Is Trending

A branded giveaway can boost your customer relationship, raise your brand’s reputation, and improve your overall marketing strategy. It’s an economical way to promote your product, making it a win-win for both you and your potential customers.

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Posted By Chris Trembath

5 Best Promotional Products for Pet Companies

Wednesday, April 18, 2018 9:00:00 AM America/Toronto

5 Best Promotional Products for Pet Companies

There are about 7.6 million dogs and 8.8 million cats in Canada. This means there are a high number of pet owners in the country, and as a pet company owner, you have a huge target market.

A large market doesn’t always mean an easy marketing strategy though. Part of a successful marketing strategy should always include promotional giveaways to increase your brand impact.

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Posted By Chris Trembath

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