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Challenges of Building a Good Website

What makes a website ‘good’? These last few months at Dynamic Gift Canada we have been working on updating our website and we want to share some of the things we have learned, as well as the troubles we have encountered along the way.

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Comments | Posted in News Marketing Education By Dynamic Gift Canada
Promotional Product Mistakes You Should Avoid

The promotional products industry in America is worth billions of dollars. Promotional products continue to remain relevant even in the age of social media marketing, TV advertising, and online banners. Around 85% of people prefer to do business with companies that offer a promotional item. However, not all gifts are equal. Sometimes, you could end up annoying, or worse hurting, customers by choosing a poor promotional product. Read on for common mistakes you should avoid when choosing promotional gifts!

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Comments | Posted in Marketing Education By Dynamic Gift Canada
Creating A Brand Story For Your Company

Here’s a little story about what brand story telling is all about. The short and succinct version is in essence just as Jeff Charles put it in his Huffington Post blog: 4 Fantastic Examples of Brand Storytelling; “Brand storytelling is the most effective way to connect with your audience. It involves the many types of stories you tell your audience. It’s what helps you appeal to the emotions of your customers and prospects”. A brand story is given the breath of life not only through the narrative cleverly weaved together in house but just as impressively and certainly as significantly through:

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Comments | Posted in Marketing Education By Dynamic Gift Canada
4 Branded Marketing Strategies That Will Attract More Customers

Modern businesses sometimes fall into the myth that the only marketing you need is digital. But the reality is that plenty of traditional forms of marketing are still alive, well, and essential to your company’s success. Learn about a few of the best branded marketing materials that your business needs to have at all times.

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Comments | Posted in Marketing Education By Dynamic Gift Canada
Top Tips To Avoid Promotional Product Scams

Unfortunately there are people looking to scam you in practically every industry. Scammers are figuring out how to bypass security features just as quick as companies are inventing new security protection. So learning how to spot a scam is extremely important no matter what kind of business you work in. The only foolproof way of protecting yourself from most promotional product scams is to be aware of what is and isn’t a scam.

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Comments | Posted in Marketing Education By Dynamic Gift Canada
5 Books That Will Change Your Outlook On Business

Reading books is something that will never go out of style. Especially when it comes to learning about something like business, or self-improvement. Books allow you to easily see what you are reading inside of your head, which sometimes makes it easier to soak in information. So, you can never read enough books that may improve the way you do business. The times and the way people do things will always change, so there is always going to be something more or something different you can learn that may help your business. Even a small tip or trick that you pick up can sometimes mean a world of difference for your business.

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Comments | Posted in Education By Dynamic Gift Canada
Promotional Product Ideas & How to Use Them

Every business has to use advertising to remain relevant and familiar to their potential customer base. Even globally recognized brands continuously run huge marketing campaigns even when they have made no changes to their products or updated any of their services. This is necessary because it is easy to be overshadowed by the competition or forgotten about by even loyal customers. Along with traditional print and media advertisements many businesses also use Promotional items as well. This type of advertising is used in nearly every industry and by companies of all sizes. Free items are loved by everyone and they are a guaranteed method of getting noticed and being remembered.

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Comments | Posted in Marketing Education By Dynamic Gift Canada
ID Lanyards, 5 Ways to Use Lanyards

The Many Ways To Use ID Lanyards

If you were to look at the history of the use of lanyards you will find that they were used by soldiers and sailors in many different ways. Today however, the lanyard is not restricted to military and maritime use! Business organizations have adopted this versatile product in different ways as an important component in their brand promotion strategy. Here are the different ways in which you can use lanyards – for professional and personal applications.

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Comments | Posted in Lanyards Education By Dynamic Gift Canada
Organize The Office For Better Productivity

Hopefully your desk isn’t this bad

Do you need a boost to your productivity? Organizing your desk could be perfect. Many experts agree that a cluttered desk reflects how your brain feels at the moment. So, here are six tips to re-organize your desk and become more focused in your life.

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Comments | Posted in Education By Dynamic Gift Canada
Increase Effectiveness of Promotional Products

Giving a potential client a promotional product can be an incredibly useful tool when growing a business, but effective branding has the ability to take you one step further ahead of the competition. There is a perception that it’s a costly exercise but it doesn’t have to be and can deliver unbeatable results. To ensure success, a creative and integrated approach is essential.

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Comments | Posted in Education By Dynamic Gift Canada
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