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Promotional Products: 3 Statistics You Didn’t Know
June 28, 2019
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Promotional Products: 3 Statistics You Didn’t Know

Businesses across the world have always used promotional products to reach out to potential and existing customers. Promotional products are one of the most cost-effective ways to spread the word about your product or service, and they are an excellent tool used to make brands stick in the memory. Using promotional products makes sense statistically as well!

3 Promotional Products That Remain Popular in Canada
June 28, 2019
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3 Promotional Products That Remain Popular in Canada

Promotional products are undoubtedly one of the oldest forms of marketing. Small- and medium-sized businesses in Canada spend billions of dollars every year giving away pens, pencils, customized USB cards, and other items imprinted with a logo or brand name. There are several theories about why promotional products work, the art of reciprocity being the main reason. Psychologists have found that when people receive something as a gift, they are honor-bound to return the favor. But not all promotional products are equal—some remain all-time favorites while others are novel ideas you could experiment with to attract your targeted audiences.

3 Things to Remember When Planning a Retirement Party
June 28, 2019
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3 Things to Remember When Planning a Retirement Party

After years of working hard, everybody looks forward to retiring – it is, in fact, one of most people’s ultimate life goals. It is also a time to reflect on a career or honor someone’s commitment to his or her work. If you are planning on throwing a retirement party for yourself or a loved one, read on to find out what you can do to make it a success!

Promotional Product Mistakes You Should Avoid
June 28, 2019
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Promotional Product Mistakes You Should Avoid

The promotional products industry in America is worth billions of dollars. Promotional products continue to remain relevant even in the age of social media marketing, TV advertising, and online banners. Around 85% of people prefer to do business with companies that offer a promotional item. However, not all gifts are equal. Sometimes, you could end up annoying, or worse hurting, customers by choosing a poor promotional product. Read on for common mistakes you should avoid when choosing promotional gifts!

How Personalized Lanyards Are Great For Marketing and Why
May 30, 2019
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How Personalized Lanyards Are Great For Marketing and Why

Building a brand doesn’t always have to be a costly affair. While newspaper and television ads can work, they are often ridiculously expensive and not always successful. As a small or medium business trying to promote your brand, it makes more sense to look for affordable and effective ideas. We suggest personalized lanyards. The simple and humble office lanyard is a great way to advertise a business or brand. Here’s how:

3 Affordable Marketing Gifts To Promote Your Business
May 30, 2019
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3 Affordable Marketing Gifts To Promote Your Business

Producing a typical 30-second ad for a local channel can set you back a lot. If you want them to reach a wider audience, the costs could easily run up a couple hundred thousand dollars. Same for print ads as well! What’s even worse is that if you commit to this, you’ll have to make them regularly to gain visibility. Why choose expensive advertising campaigns if you can get your message with effective and affordable promotional items? We list a few products that are affordable and effective:

Why Are Promotional Products Effective?
May 30, 2019
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Why Are Promotional Products Effective?

Marketing has become increasingly difficult and competitive—from influencer marketing to magazine advertisements and online banners, there’s so much going on in the industry. And yet some continue to use the power of traditional strategies like promotional products. Surprisingly, they’re still successful. Why are promotional products still an incredibly powerful marketing tool? Read on for our top three reasons!

Spring-Related Promotional Products You Must Buy
February 28, 2019
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Spring-Related Promotional Products You Must Buy

Winter has been rough this year, even by Canadian standards. Unlike virtually everywhere else in the world, us Canadians are used to a white spring. But this year, we could be enjoying an early spring—at least that’s the forecast currently. If you’re planning to promote an event, product, or service, now is the time to start! Spring is the best season for promotions! And if you’re looking to make things interesting, read on for our list of some fun spring-related promotional products for you!

Personalized Lanyards: Why Do You Need Them?
January 18, 2019
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Personalized Lanyards: Why Do You Need Them?

Lanyards were first used by French soldiers in the 1500s to hold their weapons during combat. The word lanyard is derived from the French word, ‘laniere,’ meaning strap.  Today, employees use lanyards to not only hold their ID cards but also to show support for causes and charity. For example, many celebrities wear pink lanyards for events to show their support for Breast Cancer Awareness Month.

Why Promotional Products Are Great For Business
January 11, 2019
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Why Promotional Products Are Great For Business

Product quality and excellent customer service are undoubtedly essentials when it comes to business success. But to be ‘numero uno’, your business needs brand recognition. People all over the world prefer brands they trust even when competitors are willing to offer a better price. For small- and medium-size businesses, promotional products are often the easiest and the most cost-effective way to ensure instant brand visibility. Read on for a few other reasons why we think using promotional products makes sense!