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A Guide to the History and Use of Feather Banners
As far as traditional advertising methods are concerned, Feather banners are a great way to draw attention to a business or event. These flags are named for their shape and structure, and they can be up to 20 feet tall. These are a relatively new advertising method, and many Canadian businesses use them to promote events, services, and products.
A Short History of the Feather Flag
Printed Feather flags have been in use since the 1970s, which makes them newer than many other ad methods. Although the terminology may be unfamiliar to some, these flags are commonly seen at sporting events, concerts, and businesses. Today, feather flags are used by businesses of all sizes and are affordable thanks to online customization and other services. Feather signs are regarded as a type of traditional advertising because they are print rather than digital and work if they're used properly.
Feather Flag Uses
Feather Banners offer benefits not found in other forms of advertising. They're an affordable way to draw attention to a place or event, and they're a great branding tool as well. These flags are meant to showcase logos and pictures, not for long messages. In that respect, they're similar to subway ads, billboards, and other forms of print advertising.
Effective Marketing With Feather Flags
Where promotional events are concerned, Canadian businesses with brick-and-mortar locations can bring in a substantial amount of traffic with strategically placed feather flags. One Custom feather banner is rarely enough as an effective outdoor ad campaign typically involves the use of several of these flags.
Choose Colors Carefully
Choosing a color that's representative of the brand can increase the effectiveness of the marketing message. Brighter colors reach a wider audience, but excessive brightness can make a brand seem less professional. The target audience's overall color personality should be considered during the process of selecting feather flag colors.
Putting the flags in their proper place is the most important part of a banner-based ad campaign. Not all businesses have an ideal location, but it's important not to put the flags too far away unless the promotion involves a remote event. Feather flags should be in a place where they are easily viewable. If the business is on a busy street but the front of the entrance is on a side street, it makes sense to put the flags on the street side with the highest amount of customer traffic.
Feather flags are best used as an occasional promotional tool, and businesses shouldn't keep them out year-round unless there's a substantial increase in visitor numbers. These flags are more impactful when used to promote infrequent or special events. Local people drive by the same businesses every day, and feather flags can tell them about an upcoming event. Using flags spontaneously can help them retain their appearance, visual impact, and advertising effectiveness for years after they are printed.
Spreading the Message
Even on bigger feather flags, space is somewhat limited. Therefore, the ad strategy should focus on the company's logo. It's a good idea to keep the text brief and easy to read, but using multiple flags can help customers create a longer advertising message that grabs and holds customers' attention and makes them want to stop in to find out more.
Other Names for Feather Signs
With all their history and their frequent usage in all parts of Canada, feather flags are known by other names, such as those in the brief list below.
- Ad flags
- Swooper flags
- Blade flags
- Flutter flags
- Bow flags
- Sail flags
- Tall flags
- Quill flags
Despite all the different names, these flags all share a similar purpose: to help businesses send a message to potential customers. Flags can have slightly different shapes depending on the customer's needs. Contact an online printer to find out about getting feather flags for any size Canadian business.
The Final Word on Feather Flags
Feather signs and flags can be a great asset and a crucial part of any advertising campaign. Retail outlets and restaurants, in particular, can benefit from these banners, but they are easily adaptable to a variety of companies. These flags are an unobtrusive form of advertising and, as such, can draw in a high number of customers if they are strategically used.