Why branded USB flash drives are a powerful marketing tool

The key to the success of a promotional product is to choose something which is practical. One item which is universally useful is a USB flash drive as there isn’t a business or individual who doesn’t need to store or transport information.  Therefore one of the key reasons behind the success of USB flash drives as a marketing tool is the fact recipients are likely to use them.

Why use USB flash drives to market your business?

1. Massive reach

A potential client may glance at a leaflet before throwing it away but a USB flash drive is unique as it is likely to be used for months if not years. Every time a branded USB flash drive is used it’ll advertise your brand. Importantly, USB flash drives are frequently shared so it’s a great way of getting your company to people who may not have been heard of it.

2. Delivering unbeatable value for money

It’s when directly comparing the effectiveness of a USB flash drive with that of a digital advert that you’ll uncover it’s true value.  The number of impressions achieved by a USB flash drive is potentially endless but yet you only pay for it once.  A USB flash drive is something businesses actually need and will therefore use it on a daily basis and will pass it around. In comparison a digital advert is unlikely to be passed around in the same way so, has a limited reach.

3. Practical so useful increasing cut through

A USB flash drive is a mobile billboard and can be easily branded. If a client receives something personalized they are more likely to engage with your brand.  All you need to do to personalize a USB flash drive is to simply edit the information stored on it. Even if your potential client only looks at the information once it doesn’t matter as your brand remains on the actual device so will continue to advertise your brand for an almost unlimited amount of time.

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Chris Trembath

Lead graphic designer & business building enthusiast Chris has been with Dynamic Gift for 10 years and specializes in helping our customers get the most from their promotional items.

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