It is easy to focus all your attention on digital marketing and forget the importance of the physical space. Promotional products are undoubtedly one of the most effective marketing tools. If you only have enough budget to invest in digital or physical marketing, promotional products are likely to achieve a higher ROI.
There are five key reasons why investing in promotional products is a wise strategic move and should play a role in a targeted campaign:
1. Promotional products can reach a new audience
Giving an individual or a business a promotional product printed with your logo is the perfect way to get noticed and open a dialogue. Receiving a gift inevitably makes the recipient feel valued and, as a result, may be more likely to warm to your brand.
2. Promotional products can help to re-engage with an existing client base and increase loyalty
While promotional products are a useful tool in reaching new customers they can also be a valuable tactic in boosting sales from existing clients.
3. Giving a promotional product can change the perception of a brand
The recipients of a promotional product are far more likely to have a favorable impression of any business which takes the time and effort to use branded promotional products. This can be particularly useful when trying to repair a damaged reputation.
4. Promotional products have almost unlimited reach
Branded promotional products are often passed around colleagues and businesses. It’s easy for a pen or USB flash drive to have multiple owners and every time the item is passed on your brand or business is exposed to additional potential clients.
5. Promotional products can encourage employees to promote your brand
Don’t underestimate the power of your employees to promote your brand. If you provide them with well branded promotional products they will feel valued and are more likely to speak positively about your company.